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Bradley Nelson serves as Chief Marketing Officer at Sotheby’s International Realty®, where he supports the brand's affiliated agents and companies by developing and delivering industry-leading marketing, product and technology offerings. Nelson is also responsible for managing the relationship between Sotheby’s International Realty and Sotheby’s auction house, which provides sellers privileged access to the qualified clients of Sotheby’s through a global marketing partnership.
Previously, Nelson was Senior Vice President of Marketing for the firm’s company-owned brokerage for five years, where he led an internal marketing agency comprised of 50 specialists that supported more than 2,000 agents in 12 US markets.
He was previously Head of Marketing for Sotheby’s International Realty affiliates in Washington, DC, Miami, FL and Naples, FL. Nelson began his career with marketing roles in the real estate development industry at Baldwin Park Development Co. and East West Partners.
Nelson attended the College of Business at James Madison University, Harrisonburg, Va., where he concentrated in marketing and international business. In the media, he has commented on luxury real estate marketing trends to The Wall Street Journal, The New York Times and Forbes and has appeared on CNBC.